The Pet Care Trust - News Releases

Plan Objective		Results of Strategy
A. PCT Mission Statement		Unchanged -promote public understanding; value & right to enjoy pets; enhance knowledge through research & education; promote professionalism among companion animal community.
B. PCT Role		Unchanged - mission statement plus coordinate with industry associations to reduce duplication; communicate with allied animal groups; industry/public information on health, welfare, human-animal bond & special programs -press, shows, schools, long term elder care, pet retailers.

C. PCT Program Operation:
* Reduce Expenses		-Administration Reduced by 50% by June 1997 - Accomplished.
* No Employees		-Program Coordination: 50% consultant.
* Establish Grant Program		-Projects Funded since 1996: 1996 - 4 projects total $20,000 1997 - 9 projects total $64,038 1998 - 8 projects total $56,680 1999 - 5 projects total $67,662 2000 - 7 projects total $91,700
* Estab. Sue Busch Award		1999 - 3 awards in FL, GA, WI 2000 - 3 awards in AL, IO, IN
* Seven Member Board		-Established with quorum of 4 members.
* PCT will be Board Driven		-Established and Accomplished.
* Assoc. Representation on Bd.		-PCT Administered by Industry Associations: APPMA; PIDA & WWPSA 2 Trustees from APPMA, PIDA & WWPSA each, Plus 7th member selected at large by Board 0f Trustees.
* Solicit Assoc. Support		-1997: $150,000 from 3 associations -1998: $100,000 from 3 associations -1999: $70,000 from 2 associations -2000: $130,000 from 3 associations
* Grant Application Protocol		-Research & Special Programs: standardized request for pre-proposals and proposals; selection criteria estab.; Trustee priorities; PCT legal Agreement Midterm & final reports submitted with grant budget accountability required.
* Corpus Income Utilization		-Used for administration, grants & education.
* Seek Outstanding Pledges		-June, 1997 PCT update letter to all former PCT pledges; September, '97 payment request form. Year 2000: Registration in all US States; Board of Trustee to design a fund raising effort to seek additional funding.
* Solicit PCT Project Sponsors		-Identified 24 industry species groups & veterinary associations for co-funding of animal projects. Co-funding sharing with grant application of mutual interest.
* Expanded Grants Programs		-Formal program once each year (see above)
* Program Coordinator Retained		-John L. Pitts, DVM, Bellwether Consulting, Inc, Quilcene, WA 98376
* Legal & Admin. Services		January 1, 2000: - Steve Gillard, Attorney, Legal Counsel - Tate & Tryon, Auditing & IRS Reporting - David Gooding, CPA, Bookkeeping - Robert Snow, States' Registration File - Bank of America, Checking Acct. - U.S. Trust, Financial Investments

Plan Objective		Results of Strategy
D. Organizational Structure		-Pres.,V.P., Secretary & Treasurer -No formal committees formed; the Board will administer & make all program decisions.
E. Program Coordinator Role
* Compliment Assoc. Programs		-APPMA: PR Committee - Health & Pets -PIDA: Animals in Classroom Programs -WWPSA: Teacher's Pet Certificate -Meet with APPMA.PIDA & WWPSA Boards -Presentation at PIDA Meeting, Palm Springs -FTFFA: support Fish Health Video; Aquarium education in school programs -Coordinate Transition from PIJAC Admin. to Industry Associations Administration
* Trade Shows (selected sites)		-PCT Board Meetings twice a year -Show Booth with information -Pet Retailer Education - working with schools -Animal in Classroom Workshops
* Information Exchange		-News press release & journal articles -Monthly press release starting in 2000. -Set up Web Pages on CompuServe in 1998 http://PetsForum.Com/ -WEB Page Revisions and Update in 2000 with WWW Domain Name: petcaretrust.org
* Public Speaking		-3 radio interviews (Pet Talk America; Doggie Talk) -2 contacts & information for cable TV network -Meeting with two "pets" book authors -Speaker at AVMA & AAHA Natl. Conventions -Speaker at Natl. Assoc. Vet Tech Educators -Presentations for Vet Tech Schools (2) -Presentations to Eden Alternative conferences
* Liaison with Research & Edu		-AVMA Bird Welfare Meeting, Chicago, IL -Meeting with Avian Vets on zinc toxicosis -Fish drugs registration - APPMA, FTFFA -Delta Society National Meeting, Seattle -Collaborate with Eden Alternative program -Meetings with AVMA Exec Director & Staff -Tour AVMA & AAHA Exec. at Pet Trade Show -past Member AVMA Aquaculture Committee
* Program Development		-Grants and Special Grants Program -Retire Aquatic Maestro Program -Circulate Pet Pals Teacher Info -Sue Busch Memorial Award -Animals in the Classroom Workshops -Pet Retailer Seminar, "Animals To the Classroom"
* Assist with Fund Raising		-Draft letters for PCT Board pledge efforts -Create pledges section in PCT brochure -Organize States' Registration Project -Research Professional Fund Raising
* Coord. with Allied Ani. Groups		-See:"Liaison with Research & Edu" above